[can of diet coke/bottle of Happy Planet’s Extreme Green juice on the pulpit]
May seem that this "show and tell" is an odd way to start a testimony, but for me, this Diet Coke and this Extreme Green represent my foray into "wild space".
It all started when I gave up my job in corporate communications to work at Evergreen, a non-profit dedicated to bringing nature back to our cities. It was quite a switch from communications in the financial services industry. When I made the move, my agency friends thought it was a great fit because I was so "earthy". The Evergreen circle thought I was really corporate.
It was a harmless exchange – a colleague and I were taking a moment’s break, and I asked with disdain what he was drinking and so he read me the ingredients that were going to fuel his body. … fresh-pressed apple juice, banana, passion fruit and plum puree, lemon juice, spirulina, lecithin, alfalfa, kelp, barley and stinging nettle - all organic of course). And then the inevitable, I’ve shown you mine… now you show me yours… What’s in that he asked? … carbonated water, caramel colour, phosphoric and citric acid, aspartame, flavours, sodium benzoate, caffeine, acesulfame-potassium.
All I can say is "garbage in, garbage out". It was an addiction, but a mild one, and over the course of the next couple of months, I kicked the habit.
It didn’t seem like much at the time, but looking back, I see it as a moment of truth. Since that time, I have moved further and further into this "wild space" and away from conventional society.
Three years ago, my food and most of the rest of my life revolved around convenience. My job was all- consuming, and my diet consisted of take-out or frozen food. Diet Coke was the caffeine hit that I needed to keep up with the frenetic pace. I didn’t give much thought to what lay behind my food choices or the impact they had on my health and the environment.
Like most people, much of my food consumption was influenced by advertising. Think about this: In the U.S., Kellogg’s spends 40 million dollars annually to promote Frosted Flakes. And that’s U.S. dollars! McDonalds spends 800 million dollars annually to promote its products. And in contrast, the U.S. National Cancer Institute spends a mere million dollars promoting the consumption of fruits and vegetables. And I’ll bet these advertising spends don’t include Olympic-year coverage!
Those statistics, and lots of other ones, come from a book that has had a huge impact on me. It’s called "The Food Revolution" by John Robbins, of the Baskin and Robbins clan, who gave up the family fortune to become a vegetarian activist. He writes about the health benefits and the positive environmental effects of a plant-based diet.
The book is meticulous in its detail and shocking in its revelations. It’s greatest strength comes from the contrasting claims by lobby groups, such as the U.S. Cattleman’s association, who gain from maintaining the status quo, and respected environmental and health organizations, working outside the mainstream, to save our fragile world.
If my encounter with "extreme green" caught my attention, it was this book that stopped me in my tracks. I developed a more critical eye of conventional society and what we are marketed to believe. It made towing the party line no longer possible. It was wild space all right.
So, being a vegetarian for the last several months has made me more conscious about what I eat and the products I buy. I enrolled in an amazing vegetarian cooking class, and earlier this year I joined a natural food co-op. Just like First, it is a community of people supporting each other in their own, deliberate choices. Some are vegans, some vegetarians, while others eat meat from grain- fed animals - but each member is making conscious choices. Members work two hours a month in return for a great selection of organic produce, cheap prices, environmentally friendly packaging and a sense of cooperation.
I have found in both places that the mix of people and their ideas stimulate and help me to keep on track. They support me in my journey and give me confidence that I am not alone in the search for a better, more intentional way to live.
And things change. As individuals and societies learn and grow, it is clusters of wild spaces and their momentum that move conventional society. A few years ago, organic produce was perceived as a tiny niche, a luxury items for hard-core tree huggers. It would have been inconceivable that organic fruits and vegetables would one day line the aisles of Loblaws. Acceptable norms are pushed as people develop a heightened awareness of the interconnected web of existence.
In community, my boundaries are continually kept in check. To close, I’d like to quote a short excerpt from the co-op’s newsletter that describes a line of personal care products they carry. When I read it, I knew I had taken my next step into the wild….
"Ah, but they’re expensive, right? Well, yes, they are. But only because we’ve become accustomed to the idea that personal care products (and food) cost what the multi-national companies say they cost. They don’t - they cost more. Buying products from companies such as Aubrey – which pays its suppliers fair-market value for plant-sourced goods, hand-crafts each batch, and uses quality ingredients – means paying more than you’d pay a multi-national conglomerate that uses the cheapest possible ingredients and mixes them up in factories with enough chemicals for them to sit on the shelf for a decade or two. Which would you rather smooth all over you skin?"